Since its initial inception, Aurora Innovations has been a different kind of manufacturing company. We started as a greenhouse supply and lighting manufacturer and from that field-oriented humble background our grass roots approach to product design was developed. As we grew and evolved as a company our real passion for potting soil and fertilizer gradually became our paramount driving ambition. To accomplish our goal of making the best soils and plant foods in the world we have gone on a mission to source the highest quality ingredients, some of the most talented minds, the most precise quality equipment and a superior, holistic approach to plant nutrition.At Aurora Innovations we appreciate that we are part of a larger community and enjoy our opportunity to participate as a responsible corporate citizen. We distribute and promote our company through our fine retailers and rely on them for ongoing feedback and support for our end use customers. This structure supports local communities and develops a relationship between store employees and owners and the needs and styles of their local growers. In service to this we do promotional events throughout the year at authorized stores and support the community that supports us by contributing to local music, community events, charitable organizations, industry awareness and synergistic opportunities for human advancement.